Market Development Archives | Vistage Research Center http://www.vistage.com/research-center/category/customer-engagement/market-development/feed/ Resource for Business Leadership, Coaching, and CEOs Fri, 26 Jul 2019 15:42:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.4 6 tools to take your business global https://www.vistage.com/research-center/customer-engagement/market-development/6-tools-to-take-your-business-global/?utm_source=rss&utm_medium=rss&utm_campaign=6-tools-to-take-your-business-global https://www.vistage.com/research-center/customer-engagement/market-development/6-tools-to-take-your-business-global/#respond Mon, 21 Mar 2016 18:21:34 +0000 http://blog.vistage.com/?p=18645 Are you preparing to step into the wide world of globalization and start selling internationally? This is a big move for any business, but today’s online tools make it much, much easier. Here are several tips on how to prepare....

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]]> https://www.vistage.com/research-center/customer-engagement/market-development/6-tools-to-take-your-business-global/feed/ 0 Sesame Street Moves to HBO: Can you tell me how to get to brand promise? https://www.vistage.com/research-center/customer-engagement/market-development/sesame-street-moves-to-hbo-can-you-tell-me-how-to-get-to-brand-promise/?utm_source=rss&utm_medium=rss&utm_campaign=sesame-street-moves-to-hbo-can-you-tell-me-how-to-get-to-brand-promise https://www.vistage.com/research-center/customer-engagement/market-development/sesame-street-moves-to-hbo-can-you-tell-me-how-to-get-to-brand-promise/#respond Wed, 23 Sep 2015 20:29:07 +0000 http://blog.vistage.com/?p=18287 On August 13, 2015, two worlds collided – that of struggling public television with the ever-growing market of digital video streaming services. That Thursday, HBO announced a five-year deal with Sesame Workshop – the nonprofit group behind “Sesame Street” –...

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]]> https://www.vistage.com/research-center/customer-engagement/market-development/sesame-street-moves-to-hbo-can-you-tell-me-how-to-get-to-brand-promise/feed/ 0 Bringing Your Brand Abroad: 4 Steps to Going Global https://www.vistage.com/research-center/customer-engagement/market-development/bringing-your-brand-abroad-4-steps-to-going-global/?utm_source=rss&utm_medium=rss&utm_campaign=bringing-your-brand-abroad-4-steps-to-going-global https://www.vistage.com/research-center/customer-engagement/market-development/bringing-your-brand-abroad-4-steps-to-going-global/#respond Fri, 28 Aug 2015 19:16:09 +0000 http://blog.vistage.com/?p=18249 Eric Bershad started Phillip Jeffries, a wall coverings company, in the early 1970’s with less than $5,000 in his pocket and three cases of Japanese grass cloth. Today, the international wall covering business makes frequent appearances on Bravo TV’s Million...

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]]> https://www.vistage.com/research-center/customer-engagement/market-development/bringing-your-brand-abroad-4-steps-to-going-global/feed/ 0 How to Evaluate New Markets https://www.vistage.com/research-center/customer-engagement/market-development/how-to-evaluate-new-markets/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-evaluate-new-markets https://www.vistage.com/research-center/customer-engagement/market-development/how-to-evaluate-new-markets/#respond Thu, 28 Mar 2013 18:30:21 +0000 http://blog.vistage.com/?p=14282 There is one thing almost all entrepreneurs have in common; they want to grow.  They seem to have an insatiable appetite for more; more customers, more margin and more revenue.  The most fundamental of entrepreneurial questions is what business to...

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