Marketing Archives | Vistage Research Center http://www.vistage.com/research-center/category/customer-engagement/marketing-strategy/feed/ Resource for Business Leadership, Coaching, and CEOs Fri, 16 Jun 2023 21:04:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.4 How to capitalize on the marketing revolution https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20230616-capitalizing-marketing-revolution https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/#respond Fri, 16 Jun 2023 16:30:00 +0000 https://www.vistage.com/research-center/?p=44119 In years past, we have published marketing spending benchmarks gathered through the CMO Survey — a collaboration between American Marketing Association, Duke University and Deloitte. It’s important to note that the companies that participate in the survey have Chief Marketing Officers,...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/feed/ 0 3 key forces shaping buyer behavior https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=20230117-3-key-forces-shaping-buyer-behavior https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/#respond Tue, 17 Jan 2023 20:45:00 +0000 https://www.vistage.com/research-center/?p=43793 Human behavior change as a result of the pandemic has impacted nearly every aspect of our lives: our expectations, our priorities, our work, our employees and perhaps most dramatically, our customers. Vistage research revealed in Q4 2021 that 78% of...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/feed/ 0 8 strategic ways to spend your marketing budget in 2022 https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/?utm_source=rss&utm_medium=rss&utm_campaign=20220215-how-to-spend-your-marketing-budget https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/#respond Wed, 16 Feb 2022 00:40:00 +0000 https://www.vistage.com/research-center/?p=39976 As the world approaches the second anniversary of the COVID-19 pandemic, leaders are faced with marketing challenges that did not exist pre-pandemic. With that in mind, you might want to revisit your marketing budget. “The way organizations integrate their marketing...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/feed/ 0 The power of profitable conversations https://www.vistage.com/research-center/business-leadership/the-power-of-profitable-conversations/?utm_source=rss&utm_medium=rss&utm_campaign=the-power-of-profitable-conversations https://www.vistage.com/research-center/business-leadership/the-power-of-profitable-conversations/#respond Wed, 15 Dec 2021 17:41:40 +0000 https://www.vistage.com/research-center/uncategorized/the-power-of-profitable-conversations/ AmyK Hutchens knows a thing or two about communication. International award-winning speaker, Amazon best-selling author and founder of the global community, shegetsit.com, AmyK has over 20 years of consulting and training experience with companies of all sizes. In a recent...

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]]> https://www.vistage.com/research-center/business-leadership/the-power-of-profitable-conversations/feed/ 0 [Research Report] 4 ways CEOs can adapt to buyer behavior https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=20211207-4-ways-ceos-can-adapt-to-buyer-behavior https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/#respond Wed, 08 Dec 2021 00:25:00 +0000 https://www.vistage.com/research-center/?p=39487 COVID-19 not only changed the way employees work but also how customers buy. In fact, Vistage research shows that 78% of small and midsize businesses (SMBs) have seen changes in buyer behavior. In today’s environment, buyers are more autonomous and...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/feed/ 0 Do you have a stable table for growth? By Bryony Thomas https://www.vistage.com/research-center/business-leadership/do-you-have-a-stable-table-for-growth-by-bryony-thomas/?utm_source=rss&utm_medium=rss&utm_campaign=do-you-have-a-stable-table-for-growth-by-bryony-thomas https://www.vistage.com/research-center/business-leadership/do-you-have-a-stable-table-for-growth-by-bryony-thomas/#respond Mon, 29 Nov 2021 20:14:25 +0000 https://www.vistage.com/research-center/uncategorized/do-you-have-a-stable-table-for-growth-by-bryony-thomas/ Imagine trying to tap dance whilst juggling plates. Tricky, right? Now imagine trying to do this on a table with wobbly legs. Trickier still? This paints a vivid picture of the challenge that most growing businesses are facing. Running a...

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]]> https://www.vistage.com/research-center/business-leadership/do-you-have-a-stable-table-for-growth-by-bryony-thomas/feed/ 0 Marketing in a post-COVID market https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20210322-marketing-in-a-post-covid-market/?utm_source=rss&utm_medium=rss&utm_campaign=20210322-marketing-in-a-post-covid-market https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20210322-marketing-in-a-post-covid-market/#respond Fri, 14 May 2021 16:00:00 +0000 https://www.vistage.com/research-center/?p=37710 Download Marketing in a post-COVID market presentation slides The post-COVID-19 marketplace will present an entirely new range of challenges and opportunities for small and midsize businesses, forcing CEOs to rethink how they connect with their clients and engage their prospects....

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20210322-marketing-in-a-post-covid-market/feed/ 0 How joining forces with others boosts your decision making power https://www.vistage.com/research-center/business-leadership/how-joining-forces-with-others-boosts-your-decision-making-power/?utm_source=rss&utm_medium=rss&utm_campaign=how-joining-forces-with-others-boosts-your-decision-making-power https://www.vistage.com/research-center/business-leadership/how-joining-forces-with-others-boosts-your-decision-making-power/#respond Tue, 02 Feb 2021 19:14:44 +0000 https://www.vistage.com/research-center/uncategorized/how-joining-forces-with-others-boosts-your-decision-making-power/ We all make bad decisions. It’s human nature. When choices are available, it’s easy to make the wrong decision. And we can all carry those wrong decisions with us, making us reluctant to make them in the future.  Making decisions,...

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]]> https://www.vistage.com/research-center/business-leadership/how-joining-forces-with-others-boosts-your-decision-making-power/feed/ 0 What to spend on marketing in 2021: A story of a digital revolution https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20210112-what-to-spend-on-marketing-in-2021-a-story-of-a-digital-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20210112-what-to-spend-on-marketing-in-2021-a-story-of-a-digital-revolution https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20210112-what-to-spend-on-marketing-in-2021-a-story-of-a-digital-revolution/#respond Tue, 12 Jan 2021 17:53:00 +0000 https://www.vistage.com/research-center/?p=37280 As we turn the page on a year we would all like to forget, we look forward to more productive days ahead. In our annual evaluation of marketing trends, we turn to the bellwether of marketing spending —the CMO Study...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20210112-what-to-spend-on-marketing-in-2021-a-story-of-a-digital-revolution/feed/ 0 3 ways to adapt your marketing strategy during uncertain market shifts https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20200922-marketing-during-uncertainty/?utm_source=rss&utm_medium=rss&utm_campaign=20200922-marketing-during-uncertainty https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20200922-marketing-during-uncertainty/#respond Tue, 22 Sep 2020 17:00:00 +0000 https://www.vistage.com/research-center/?p=36444 CEOs and business owners are operating without the benefit of knowing the future: Will the “new normal” ever revert to the “old normal”? Will the economic unrest flatten and bounce back? Will the cascading effect of the pandemic right itself,...

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