Marc Emmer is President of Optimize Inc., a management consulting firm specializing in strategic planning. Emmer is a sixteen-year Vistage member and a Vistage speaker. The release of his second book, “Momentum, How Companies Decide What to Do Next” was covered online by Yahoo Finance, Business insider, CBS and NBC. Emmer has crafted strategic plans for over 150 organizations, including more than 70 Vistage members, and is also a frequent contributor to the Vistage Research Center, Forbes and Inc.com.