Marketing Archives | Vistage Research Center https://www.vistage.com/research-center/tag/marketing/ Resource for Business Leadership, Coaching, and CEOs Fri, 16 Jun 2023 21:04:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.4 How to capitalize on the marketing revolution https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20230616-capitalizing-marketing-revolution https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/#respond Fri, 16 Jun 2023 16:30:00 +0000 https://www.vistage.com/research-center/?p=44119 In years past, we have published marketing spending benchmarks gathered through the CMO Survey — a collaboration between American Marketing Association, Duke University and Deloitte. It’s important to note that the companies that participate in the survey have Chief Marketing Officers,...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/feed/ 0 8 strategic ways to spend your marketing budget in 2022 https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/?utm_source=rss&utm_medium=rss&utm_campaign=20220215-how-to-spend-your-marketing-budget https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/#respond Wed, 16 Feb 2022 00:40:00 +0000 https://www.vistage.com/research-center/?p=39976 As the world approaches the second anniversary of the COVID-19 pandemic, leaders are faced with marketing challenges that did not exist pre-pandemic. With that in mind, you might want to revisit your marketing budget. “The way organizations integrate their marketing...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/feed/ 0 [Research Report] 4 ways CEOs can adapt to buyer behavior https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=20211207-4-ways-ceos-can-adapt-to-buyer-behavior https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/#respond Wed, 08 Dec 2021 00:25:00 +0000 https://www.vistage.com/research-center/?p=39487 COVID-19 not only changed the way employees work but also how customers buy. In fact, Vistage research shows that 78% of small and midsize businesses (SMBs) have seen changes in buyer behavior. In today’s environment, buyers are more autonomous and...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/feed/ 0 3 ways to adapt your marketing strategy during uncertain market shifts https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20200922-marketing-during-uncertainty/?utm_source=rss&utm_medium=rss&utm_campaign=20200922-marketing-during-uncertainty https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20200922-marketing-during-uncertainty/#respond Tue, 22 Sep 2020 17:00:00 +0000 https://www.vistage.com/research-center/?p=36444 CEOs and business owners are operating without the benefit of knowing the future: Will the “new normal” ever revert to the “old normal”? Will the economic unrest flatten and bounce back? Will the cascading effect of the pandemic right itself,...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20200922-marketing-during-uncertainty/feed/ 0 Smart marketing practices for economic slowdowns https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20191218-preparedness-and-perseverance-smart-marketing-practices-for-economic-slowdowns/?utm_source=rss&utm_medium=rss&utm_campaign=20191218-preparedness-and-perseverance-smart-marketing-practices-for-economic-slowdowns https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20191218-preparedness-and-perseverance-smart-marketing-practices-for-economic-slowdowns/#respond Wed, 18 Dec 2019 17:59:52 +0000 https://www.vistage.com/research-center/?p=33409 While most sectors are still benefiting from the strength of our current economic climate, many economists speculate of an impending slowdown—or worse. Analyst firm ITR Economics predicts a mild recession in 1H 2020, and a Q3 2019 Vistage report surveying...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20191218-preparedness-and-perseverance-smart-marketing-practices-for-economic-slowdowns/feed/ 0 What to spend on marketing in 2020 https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20191216-what-to-spend-on-marketing-in-2020/?utm_source=rss&utm_medium=rss&utm_campaign=20191216-what-to-spend-on-marketing-in-2020 https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20191216-what-to-spend-on-marketing-in-2020/#respond Mon, 16 Dec 2019 18:00:39 +0000 https://www.vistage.com/research-center/?p=33373 Vistage member and speaker Marc Emmer provides an annual analysis of marketing investment and trends that inform marketers’ strategic decisions. A key source for this analysis is The CMO Survey, published biannually by Duke University, Deloitte and the American Marketing...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20191216-what-to-spend-on-marketing-in-2020/feed/ 0 The 10 must-have rules of inbound marketing https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20180411-10-must-rules-inbound-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=20180411-10-must-rules-inbound-marketing https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20180411-10-must-rules-inbound-marketing/#respond Wed, 11 Apr 2018 13:28:01 +0000 https://www.vistage.com/research-center/?p=22855 Watch the webinar, “Rise Above the Digital Noise and Get High Quality Leads.” Inbound marketing gets results. Companies using inbound marketing tactics are growing faster than those that don’t. These firms are creating a permanent digital footprint for their target...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20180411-10-must-rules-inbound-marketing/feed/ 0 The key to double-digit growth https://www.vistage.com/research-center/customer-engagement/20180329-key-to-double-digit-growth/?utm_source=rss&utm_medium=rss&utm_campaign=20180329-key-to-double-digit-growth https://www.vistage.com/research-center/customer-engagement/20180329-key-to-double-digit-growth/#respond Thu, 29 Mar 2018 17:00:59 +0000 https://www.vistage.com/research-center/?p=22797 If you’ve ever wondered why some companies are capable of growing faster than others, new research from Vistage has an answer: They’re highly effective at customer engagement. Our analysis of more than 1,300 survey responses from CEOs of small and...

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]]> https://www.vistage.com/research-center/customer-engagement/20180329-key-to-double-digit-growth/feed/ 0 How to approach decisions about the growth of your business https://www.vistage.com/research-center/customer-engagement/20170804-growth-decisions-in-a-hyper-competitive-world/?utm_source=rss&utm_medium=rss&utm_campaign=20170804-growth-decisions-in-a-hyper-competitive-world https://www.vistage.com/research-center/customer-engagement/20170804-growth-decisions-in-a-hyper-competitive-world/#respond Fri, 04 Aug 2017 16:00:31 +0000 https://www.vistage.com/research-center/?p=22211 In my strategy practice, I have worked with more than 125 business owners. My observation is that, most nights, they go to sleep grateful for the abundance and flexibility that entrepreneurship affords them. They wake up excited to seize the...

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]]> https://www.vistage.com/research-center/customer-engagement/20170804-growth-decisions-in-a-hyper-competitive-world/feed/ 0 Marketing’s changing role https://www.vistage.com/research-center/customer-engagement/20170908-marketings-changing-role/?utm_source=rss&utm_medium=rss&utm_campaign=20170908-marketings-changing-role https://www.vistage.com/research-center/customer-engagement/20170908-marketings-changing-role/#respond Fri, 12 May 2017 17:09:13 +0000 https://www.vistage.com/research-center/?p=22310 Just when you thought you knew what marketing was all about, everything is changing! In the beginning there was “little m” marketing: which means the production of brochures and adverts, the attendance of trade shows and all it entails, creating...

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