marketing automation Archives | Vistage Research Center https://vistage.co.uk/research-centre/tag/marketing-automation/ Resource for Business Leadership, Coaching, and CEOs Fri, 16 Jun 2023 21:04:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.4 How to capitalize on the marketing revolution https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20230616-capitalizing-marketing-revolution https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/#respond Fri, 16 Jun 2023 16:30:00 +0000 https://www.vistage.com/research-center/?p=44119 In years past, we have published marketing spending benchmarks gathered through the CMO Survey — a collaboration between American Marketing Association, Duke University and Deloitte. It’s important to note that the companies that participate in the survey have Chief Marketing Officers,...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/feed/ 0 Radical innovation case study: Quote Countertops https://www.vistage.com/research-center/business-leadership/business-innovation/20190617-radical-innovation-case-study-quote-countertops/?utm_source=rss&utm_medium=rss&utm_campaign=20190617-radical-innovation-case-study-quote-countertops https://www.vistage.com/research-center/business-leadership/business-innovation/20190617-radical-innovation-case-study-quote-countertops/#respond Mon, 17 Jun 2019 16:38:46 +0000 https://www.vistage.com/research-center/?p=28508 Frank Sciarrino, COO of Quote Countertops, radically changed his marketing and sales strategy by integrating an online app. Frank Sciarrino — part of the next generation of family leadership — recognized that one facet of the business had stagnated: marketing...

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]]> https://www.vistage.com/research-center/business-leadership/business-innovation/20190617-radical-innovation-case-study-quote-countertops/feed/ 0 5 marketing spend trends to act on now https://www.vistage.com/research-center/customer-engagement/marketing-strategy/5-marketing-spend-trends-for-2019/?utm_source=rss&utm_medium=rss&utm_campaign=5-marketing-spend-trends-for-2019 https://www.vistage.com/research-center/customer-engagement/marketing-strategy/5-marketing-spend-trends-for-2019/#respond Mon, 01 Apr 2019 18:54:51 +0000 https://www.vistage.com/research-center/?p=24303 Marketing as a profession is undergoing a seismic shift. Marketers are under mounting pressure from C-suites to deliver measurable results. By all accounts, companies are spending more on marketing and leveraging a dizzying array of digital assets. They are also...

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