New Marketing Strategies Archives | Vistage Research Center https://www.vistage.com/research-center/tag/new-marketing-strategies/ Resource for Business Leadership, Coaching, and CEOs Fri, 16 Jun 2023 21:04:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.4 How to capitalize on the marketing revolution https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20230616-capitalizing-marketing-revolution https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/#respond Fri, 16 Jun 2023 16:30:00 +0000 https://www.vistage.com/research-center/?p=44119 In years past, we have published marketing spending benchmarks gathered through the CMO Survey — a collaboration between American Marketing Association, Duke University and Deloitte. It’s important to note that the companies that participate in the survey have Chief Marketing Officers,...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/feed/ 0 [Research Report] 4 ways CEOs can adapt to buyer behavior https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=20211207-4-ways-ceos-can-adapt-to-buyer-behavior https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/#respond Wed, 08 Dec 2021 00:25:00 +0000 https://www.vistage.com/research-center/?p=39487 COVID-19 not only changed the way employees work but also how customers buy. In fact, Vistage research shows that 78% of small and midsize businesses (SMBs) have seen changes in buyer behavior. In today’s environment, buyers are more autonomous and...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/feed/ 0 Marketing in a post-COVID market https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20210322-marketing-in-a-post-covid-market/?utm_source=rss&utm_medium=rss&utm_campaign=20210322-marketing-in-a-post-covid-market https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20210322-marketing-in-a-post-covid-market/#respond Fri, 14 May 2021 16:00:00 +0000 https://www.vistage.com/research-center/?p=37710 Download Marketing in a post-COVID market presentation slides The post-COVID-19 marketplace will present an entirely new range of challenges and opportunities for small and midsize businesses, forcing CEOs to rethink how they connect with their clients and engage their prospects....

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20210322-marketing-in-a-post-covid-market/feed/ 0 5 growth drivers from high-performing CEOs https://www.vistage.com/research-center/customer-engagement/20180313-5-growth-drivers-high-performing-ceos/?utm_source=rss&utm_medium=rss&utm_campaign=20180313-5-growth-drivers-high-performing-ceos https://www.vistage.com/research-center/customer-engagement/20180313-5-growth-drivers-high-performing-ceos/#respond Tue, 13 Mar 2018 17:00:55 +0000 https://www.vistage.com/research-center/?p=22764 According to the Vistage CEO Confidence Index, CEOs of small and midsize businesses (SMBs) anticipate revenue growth in 2018. In the latest survey, a whopping 83% of SMB CEOs said that they expected their company’s revenues to increase this year. Another 13% predicted...

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]]> https://www.vistage.com/research-center/customer-engagement/20180313-5-growth-drivers-high-performing-ceos/feed/ 0 Winning initiatives for faster growth https://www.vistage.com/research-center/customer-engagement/sales/20180301-winning-initiatives-faster-growth/?utm_source=rss&utm_medium=rss&utm_campaign=20180301-winning-initiatives-faster-growth https://www.vistage.com/research-center/customer-engagement/sales/20180301-winning-initiatives-faster-growth/#respond Thu, 01 Mar 2018 18:00:29 +0000 https://www.vistage.com/research-center/?p=22739 Looking for rapid business growth? Research tells us that there are three power points that drive growth. Boost your strategies behind customer engagement, sales and marketing, and you have a handle on winning initiatives for rapid growth. Take a look...

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]]> https://www.vistage.com/research-center/customer-engagement/sales/20180301-winning-initiatives-faster-growth/feed/ 0 Marketing’s changing role https://www.vistage.com/research-center/customer-engagement/20170908-marketings-changing-role/?utm_source=rss&utm_medium=rss&utm_campaign=20170908-marketings-changing-role https://www.vistage.com/research-center/customer-engagement/20170908-marketings-changing-role/#respond Fri, 12 May 2017 17:09:13 +0000 https://www.vistage.com/research-center/?p=22310 Just when you thought you knew what marketing was all about, everything is changing! In the beginning there was “little m” marketing: which means the production of brochures and adverts, the attendance of trade shows and all it entails, creating...

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]]> https://www.vistage.com/research-center/customer-engagement/20170908-marketings-changing-role/feed/ 0 How marketing intel can improve your bottom line [video podcast] https://www.vistage.com/research-center/customer-engagement/20160923-podcast-marketing-intel/?utm_source=rss&utm_medium=rss&utm_campaign=20160923-podcast-marketing-intel https://www.vistage.com/research-center/customer-engagement/20160923-podcast-marketing-intel/#respond Fri, 23 Sep 2016 10:00:57 +0000 https://2017.vistage.com/research-center/?p=20179   Does your company have marketing intel? If it doesn’t, you’re missing out on some critical information about your customers, says Dave Mastovich, founder and CEO of MASSolutions, a Pittsburgh-based agency that specializes in marketing and sales integration. Marketing intel, he...

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]]> https://www.vistage.com/research-center/customer-engagement/20160923-podcast-marketing-intel/feed/ 0 Screeeeech! Hit the Gas on Sales With a Distribution Strategy Tune-Up https://www.vistage.com/research-center/customer-engagement/screeeeech-hit-the-gas-on-sales-with-a-distribution-strategy-tune-up/?utm_source=rss&utm_medium=rss&utm_campaign=screeeeech-hit-the-gas-on-sales-with-a-distribution-strategy-tune-up https://www.vistage.com/research-center/customer-engagement/screeeeech-hit-the-gas-on-sales-with-a-distribution-strategy-tune-up/#comments Sat, 11 Feb 2012 00:48:45 +0000 http://blog.vistage.com/?p=9468 Implementing a more strategic approach to distribution may be your best way to rapidly increase sales and market reach. But how to do that? Start by looking at your current distribution strategy and then considering new options. Many companies, especially...

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]]> https://www.vistage.com/research-center/customer-engagement/screeeeech-hit-the-gas-on-sales-with-a-distribution-strategy-tune-up/feed/ 5 WHY in the WORLD Would They Want This? Marketing in an Emerging Country … https://www.vistage.com/research-center/business-leadership/organizational-culture-values/3-important-questions-to-ask-before-marketing-in-an-emerging-country/?utm_source=rss&utm_medium=rss&utm_campaign=3-important-questions-to-ask-before-marketing-in-an-emerging-country https://www.vistage.com/research-center/business-leadership/organizational-culture-values/3-important-questions-to-ask-before-marketing-in-an-emerging-country/#comments Tue, 31 Jan 2012 04:01:56 +0000 http://blog.vistage.com/?p=9205 [Recently, a Vistage Connect member asked for insights on how to set up distribution in emerging market countries. What are the basic elements to success in entering emerging markets? And what kind of standard marketing templates can be created to...

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]]> https://www.vistage.com/research-center/business-leadership/organizational-culture-values/3-important-questions-to-ask-before-marketing-in-an-emerging-country/feed/ 1 Why Should Customers Choose You? 90 Percent of Companies Have It Wrong … https://www.vistage.com/research-center/customer-engagement/why-should-customers-choose-you-90-percent-of-companies-have-it-wrong/?utm_source=rss&utm_medium=rss&utm_campaign=why-should-customers-choose-you-90-percent-of-companies-have-it-wrong https://www.vistage.com/research-center/customer-engagement/why-should-customers-choose-you-90-percent-of-companies-have-it-wrong/#comments Thu, 05 Jan 2012 21:51:51 +0000 http://blog.vistage.com/?p=8530 U.S. businesses spend hundreds of billions of dollars every year on marketing and sales: TV ads, print ads, Google AdWords, sales training, social media marketing, ad infinitum — to the tune of about $280 billion in 2007. Unfortunately, all this...

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