Sales & Business Marketing Articles | Vistage Research Center http://www.vistage.com/research-center/category/customer-engagement/feed/ Resource for Business Leadership, Coaching, and CEOs Mon, 16 Oct 2023 14:46:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.4 5 ways to build a high-performing sales team for your small business https://www.vistage.com/research-center/customer-engagement/sales/20231013-build-high-performing-sales-team/?utm_source=rss&utm_medium=rss&utm_campaign=20231013-build-high-performing-sales-team https://www.vistage.com/research-center/customer-engagement/sales/20231013-build-high-performing-sales-team/#respond Fri, 13 Oct 2023 15:02:00 +0000 https://www.vistage.com/research-center/?p=44435 In the world of small business, sales teams are the lifeblood of growth and success. A high-performing sales team can drive revenue, create loyal customers, and propel your business to new heights. But not if you’re currently the business owner...

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]]> https://www.vistage.com/research-center/customer-engagement/sales/20231013-build-high-performing-sales-team/feed/ 0 How to capitalize on the marketing revolution https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20230616-capitalizing-marketing-revolution https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/#respond Fri, 16 Jun 2023 16:30:00 +0000 https://www.vistage.com/research-center/?p=44119 In years past, we have published marketing spending benchmarks gathered through the CMO Survey — a collaboration between American Marketing Association, Duke University and Deloitte. It’s important to note that the companies that participate in the survey have Chief Marketing Officers,...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/feed/ 0 3 key forces shaping buyer behavior https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=20230117-3-key-forces-shaping-buyer-behavior https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/#respond Tue, 17 Jan 2023 20:45:00 +0000 https://www.vistage.com/research-center/?p=43793 Human behavior change as a result of the pandemic has impacted nearly every aspect of our lives: our expectations, our priorities, our work, our employees and perhaps most dramatically, our customers. Vistage research revealed in Q4 2021 that 78% of...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/feed/ 0 7 questions about pricing strategy with Casey Brown https://www.vistage.com/research-center/customer-engagement/product-pricing/20201027-7-questions-pricing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=20201027-7-questions-pricing-strategy https://www.vistage.com/research-center/customer-engagement/product-pricing/20201027-7-questions-pricing-strategy/#respond Thu, 27 Oct 2022 21:00:00 +0000 https://www.vistage.com/research-center/?p=43535 The rising cost of everything is circular. Small and midsize businesses are impacted by inflationary pressures and, in turn, are also contributing to this as 67% of CEOs report plans to raise prices in the next 12 months according to...

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]]> https://www.vistage.com/research-center/customer-engagement/product-pricing/20201027-7-questions-pricing-strategy/feed/ 0 Pricing in Precarious Times https://www.vistage.com/research-center/uncategorized/pricing-in-precarious-times/?utm_source=rss&utm_medium=rss&utm_campaign=pricing-in-precarious-times https://www.vistage.com/research-center/uncategorized/pricing-in-precarious-times/#respond Wed, 19 Oct 2022 13:16:13 +0000 https://www.vistage.com/research-center/uncategorized/pricing-in-precarious-times/ With soaring inflation and the cost of living crisis only worsening, prices are rising in all aspects of life. Is your business increasing its prices to keep up? Off the back of his Vistage webinar ‘The Psychology of Pricing’, we...

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]]> https://www.vistage.com/research-center/uncategorized/pricing-in-precarious-times/feed/ 0 Strategic pricing when inflation crashes into recession https://www.vistage.com/research-center/customer-engagement/product-pricing/20220803-strategic-pricing-inflation-recession/?utm_source=rss&utm_medium=rss&utm_campaign=20220803-strategic-pricing-inflation-recession https://www.vistage.com/research-center/customer-engagement/product-pricing/20220803-strategic-pricing-inflation-recession/#respond Fri, 26 Aug 2022 21:30:00 +0000 https://www.vistage.com/research-center/?p=41488 Download the webinar slides Inflation is impacting small and midsize businesses in a variety of ways. As a result, our research shows that 75% of CEOs plan to raise prices over the next 12 months. At the same time, record-setting...

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]]> https://www.vistage.com/research-center/customer-engagement/product-pricing/20220803-strategic-pricing-inflation-recession/feed/ 0 The CEO’s guide to building a world-class sales system https://www.vistage.com/research-center/customer-engagement/the-ceos-guide-to-building-a-world-class-sales-system/?utm_source=rss&utm_medium=rss&utm_campaign=the-ceos-guide-to-building-a-world-class-sales-system https://www.vistage.com/research-center/customer-engagement/the-ceos-guide-to-building-a-world-class-sales-system/#respond Mon, 13 Jun 2022 20:26:04 +0000 https://www.vistage.com/research-center/uncategorized/the-ceos-guide-to-building-a-world-class-sales-system/ Great salespeople and amazing sales figures don’t just come from natural talent. They also come from tried and tested skills and processes, as well as a great sales system.  But how can you ensure that your sales system is up...

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]]> https://www.vistage.com/research-center/customer-engagement/the-ceos-guide-to-building-a-world-class-sales-system/feed/ 0 8 strategic ways to spend your marketing budget in 2022 https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/?utm_source=rss&utm_medium=rss&utm_campaign=20220215-how-to-spend-your-marketing-budget https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/#respond Wed, 16 Feb 2022 00:40:00 +0000 https://www.vistage.com/research-center/?p=39976 As the world approaches the second anniversary of the COVID-19 pandemic, leaders are faced with marketing challenges that did not exist pre-pandemic. With that in mind, you might want to revisit your marketing budget. “The way organizations integrate their marketing...

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]]> https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/feed/ 0 The power of profitable conversations https://www.vistage.com/research-center/business-leadership/the-power-of-profitable-conversations/?utm_source=rss&utm_medium=rss&utm_campaign=the-power-of-profitable-conversations https://www.vistage.com/research-center/business-leadership/the-power-of-profitable-conversations/#respond Wed, 15 Dec 2021 17:41:40 +0000 https://www.vistage.com/research-center/uncategorized/the-power-of-profitable-conversations/ AmyK Hutchens knows a thing or two about communication. International award-winning speaker, Amazon best-selling author and founder of the global community, shegetsit.com, AmyK has over 20 years of consulting and training experience with companies of all sizes. In a recent...

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]]> https://www.vistage.com/research-center/business-leadership/the-power-of-profitable-conversations/feed/ 0 [Research Report] 4 ways CEOs can adapt to buyer behavior https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=20211207-4-ways-ceos-can-adapt-to-buyer-behavior https://www.vistage.com/research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/#respond Wed, 08 Dec 2021 00:25:00 +0000 https://www.vistage.com/research-center/?p=39487 COVID-19 not only changed the way employees work but also how customers buy. In fact, Vistage research shows that 78% of small and midsize businesses (SMBs) have seen changes in buyer behavior. In today’s environment, buyers are more autonomous and...

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