Jaynie L. Smith is an internationally recognized business keynote speaker, best-selling author, and CEO of Smart Advantage, Inc. Her company specializes in helping businesses define and communicate their competitive advantages to differentiate them from competition and minimize price as an issue. 
·        Author of the best-selling business book Creating Competitive Advantage, published by Doubleday Currency (2006) - now in its 13th printing – and Relevant Selling, published by Executive Suite Press (2012) and in its 3rd printing.
·        Selected by TEC/Vistage, an organization of 14,000 CEOs worldwide, as one of the 50 most influential people of their first 50 years
·        Featured in Entrepreneur, Industry Week, Investor’s Business Daily, NY Enterprise Report, Business Strategies Magazine, Sales and Service Excellence, Profit Magazine, New York Times, PGA Magazine, Whole Foods Magazine among many other magazines and newspapers
·        Appeared on several TV business shows including FoxBusiness.com, ABC World News This Morning & MSNBC
·        Guest on Bloomberg Radio, WABC Radio “Brinker Show,”& NPR affiliate WLRN among scores of other radio shows
·        20+ years’ experience working with Fortune 500 companies
·        40,000+ hours experience consulting C-Suite executives
·        Hosted Mind Your Biz Today on 880AM The Biz – Online radio show offering business advice for South Florida’s only business radio station.
·        Her Competitive Advantage proprietary workshop was selected for 2007 curriculum for the American Management Association
·        Selected to deliver Microsoft Office Live Seminars with speakers such as Michael Gerber, Stephen Covey, Marshall Goldsmith, Jack Canfield & Jim Kouzes
 
·        Undergraduate and Master’s degrees from the New York Institute of Technology, Graduated top of class