Kevin McArdle is a leading marketing and sales strategist who specializes in showing his customers how to get more clients and increase sales by quantifying their unique strategic value in the marketplace. Kevin brings more than 25 years of domestic and international business experience working with companies selling business-to-business products and services to succeed in an environment marked by increasing commoditization, pricing pressures, and complex selling situations involving multiple influencers and decision-making. As President and Principal Consultant at McArdle Business Advisors, he has designed and implemented business growth and professional development programs for a diverse range of companies in more than 40 industries.Download his recent white paper, "Five Steps to Overcoming the Three Biggest Challenges to Profitable Sales Growth" at HelpingCompaniesGrow.com/vistage.