Robert F. Brands is President and Founder of InnovationCoach.com, Author of "Robert's Rules of Innovation" (Wiley, March, 2010), Innovation subject expert and speaker. Brands' hands-on experience in bringing innovation to market spans decades, and includes the creation and improvement of product development processes and company culture. He has delivered on his pledge to bring "at least one new product per year to market". Served as Managing Director of the Personal Care Division of Rexam Plastics representing about $1B in sales, with 25 sites worldwide, about 11,000 employees in three Business Units: Dispensing Systems, Make Up and HPC (custom molding). Rexam acquired Airspray NV, a worldwide leader in non-aerosol foam dispensers, in May of 2006. Under Brands' stewardship as President of Airspray U.S. since 1998 and since 2004 as CEO of the Dutch public company, Airspray created the international market for instant foam dispensing. Here, Brands delivered consistent double-digit profitable growth. Brands earned a B.S. in Business Administration from HTS Eindhoven, The Netherlands. A Vistage Member, Member of Tulane University's President's Parent Council, Board member of Netherlands American Community Trust and Advisory Board member of several corporations.